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About Swae

Decision making is broken.

We’re building the future where everyone has a voice and idea meritocracy finds solutions to the world’s biggest challenges.


We bring ideas to life for smarter decision making

The average person makes 2000 decisions daily, and the impact of poor ones can lead our lives down extremely different paths.

At Swae, we are on a mission to bring all voices to the table and share the power of idea meritocracy. Our inclusive platform tackles barriers and silos to bring hidden insights to organizations so they can make smarter decisions and innovate faster.

Our Story

We’ve all been there

Poor decision making is something we experience daily. A closed process for setting strategy, or a new hire’s bias towards a new acquisition target.

Cognitive biases are part of being human, we all have them. But when we bring these unchecked biases into a decision-making process, it often leads to very bad outcomes that create negative impacts on organizations bottom line, culture, and performance.

Swae was founded by Soushiant, after living through the problem Swae is now trying to solve.

Why Swae?

We believe in an inclusive future

I created Swae to help organizations re-engineer their processes; to debias their important decisions and benefit from the untapped collective intelligence that resides within them to create more creative options.

Soushiant Zanganehpour

Swae Founder & CEO


The negative impact of groupthink and unchecked biases during strategy planning impacted the design of key investment decisions.  Our process failed to include alternative options the risks that could have been pointed  out from our diverse team, was silenced by a few louder and more powerful figures. Inevitably, we missed our targets and staff were disengaged, and none felt connected to the design of these important choices. 



An important evolution in how we organize ourselves is coming

Over the coming decade, Swae aims to be the world-leader in AI-supported inclusive decision-making, pushing past the current status quo of decision making by representatives or through hierarchies. We imagine a world where 7+ billion people have the opportunity and the tools to create powerful and inclusive decision-ready solutions collaboratively to the problems they face. 

We know our model of decision making is superior to the status quo, and we will make the process more participatory, inclusive and merit based by leveraging the power of artificial and collective intelligence.

Swae’s operating system for complex organizational decision-making will work within the most innovation-forward global companies, the most advanced smart cities, and lead multi-stakeholder global institutions (e.g. The UN) who will be adapting themselves to the pace of 21st century social and technological change. 

We’re keen to hear every idea on how we can make Swae inclusive for everyone- please connect with us to help create the future of decision making, and the future of working together.

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