Supercharge Your Innovation Process [A Playbook for Transformation Through Innovation]

Supercharge Your Innovation Process [A Playbook for Transformation Through Innovation]

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Supercharge Your Innovation Process [Playbook for Transformation Through Innovation]

20 April 2022 4 min Read

FOFO business leaders not listening

MIT Sloan Management Review Research Recap: A Framework for Innovation in the COVID-19 Era and Beyond. A new playbook can help leaders determine which changes will endure and when to invest more in opportunistic transformation.

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The Two Minute Takeaway

Now is a time of great innovation, even during great disruption. Times like these require creativity and innovation ideation that lies outside the box.

Innovation has always been a turbulent process of venturing into the unknown, and recent research can guide businesses to better understand how changes made in the past year can help them emerge from the pandemic stronger than before.

Johnathan Cromwell and Blade Kotelly

In this study, Cromwell and Kotelly analyzed a broad range of organizational responses to the coronavirus crisis over the past year through the lens of the latest research on innovation.

Here’s a recap of the innovation playbook:

KEY TAKEAWAY 1

Innovation types

A Identify the core problem or customer need to address. Explore different approaches and problem solve, this creates a culture of exploration.

B But there are situations with emerging products or companies where the core problem or need is difficult to address or identify via data. This research shows that there is another way to innovate by anchoring on the solution (such as a new technology or patent) and then searching for the core problem.

Many businesses have adopted one or both types of innovation but it can be difficult to know which one to use and when.

KEY TAKEAWAY 2

Along with this research, they’ve developed a framework (or a playbook) to help business leaders conduct the analysis on which innovation approach is best. Assessing whether your organization’s response to the pandemic represents the traditional innovation process or the emergent innovation process will help you create sustainable change and make progress by continuously innovating.

See below the company innovation profiles to help you assess where your organization is at with a brief description around each profile.

The Adapter

This quadrant is for businesses that saw temporary changes to demand for products and services they already produced before the pandemic. An example would be the restaurants that created outdoor dining and the successful companies have learned to deliver the same products or services but likely with fewer resources.

The Optimizer

Companies in this profile learned how to reconfigure their resources to satisfy existing customer demand, and must shift their focus to increasing the efficiency by which they deliver these products and services.

The Trendsetter

These companies have developed entirely new products or services that will continue to be in high demand post-pandemic.

The Trailblazer (Emergent Innovation)

Those in this quadrant have used existing resources to solve new problems they had never tackled before.

“Emergent innovation can provide new business opportunities and yield tremendous long-term value, it also presents important challenges for organizations to overcome.”

Why This Matters

One of the good things that has transpired is that companies have been forced in almost every industry to innovate in some regard. Innovation is what drives progress and companies are now being asked to understand the best way to innovate to make changes that are sustainable as well as leverage new opportunities for long-term growth and success. 

Summary and Next Steps

Read the full report to decipher which profile most fits your organization to choose the best ways to drive innovation. 

Read the full MIT Sloan Report

This recap references MIT Sloan Research @MITSloan article:

https://sloanreview.mit.edu/article/a-framework-for-innovation-in-the-covid-19-era-and-beyond

by Blade Kotelly @bladek and Johnathan Cromwell @JohnathanCromwell

Swae is helping organizations across the world to solve today’s problems and create tomorrow’s strategy. From Start-ups to Charities, and Enterprises to DAOs, our clients find that their greatest resource is their people, and Swae is proven to help get the best from the untapped potential within their workforce.

We’d love the chance to show you how Swae can help you find your next winning ideas…

Ready to learn how Swae can help your organization?

More to explore…

Swae Wins Top Award at 2021 ExO Transformation Awards

Swae Wins Top Award at 2021 ExO Transformation Awards

swae-wins-exo-award-2021-transformation-awards

Swae wins 1st place in the 2021 ExO 2021 Transformation Awards in the “New Company” Category (this category is for organizations less than 3 years old at the time of the application that used the “ExO framework” to launch their business).

Silicon Valley’s Salim Ismail, the former Head of Innovation at Yahoo and founder of Silicon Valley innovation hub Singularity University, lays out what he believes makes an exponential organization is (or, as he calls them, an ExO and the driver behind the ExO community and this award) in his Amazon best-seller, Exponential Organizations.

The foundation to this is simple. Rather than increasing human capital or physical assets, the most successful 21st-century companies leverage information and technology to achieve rapid expansion in pursuit of what Ismail calls “Massive Transformational Purpose” (MTP). In doing so, he describes that they’re able to scale their business strategies, culture, framework, and purpose at the same rate as technology.

Swae was chosen as an award winner as a new company that used the ExO framework to launch utilizing four main ExO attributes: algorithms, engagement, dashboards + interfaces, and community + crowd. This “new company” category is for organizations less than 3 years old at the time of the application that used the “ExO framework” to launch their business.

Let’s break these down a bit further as to how Swae uses the Exponential Organization attributes to emulate an Exponential Organization themselves:

Algorithms

Swae’s technology platform leverages NLP algorithms to help its users write better, clearer, more objective, and persuasive proposals for the ideas that they have. This helps users increase their chances of having their ideas heard, collaborated on by other colleagues, and potentially acted upon by leadership. We also plan to use algorithms in the future to help predict what ideas are likely to trend and gain momentum before they actually do, who future leaders might be based on their patterns of engagement, and what the sentiment of the organization may say about future attrition and retention rates.

Engagement

Swae leverages the engagement of the crowd as a filtering function. Engagement fuels the escalation metrics and achievements of the ideas that help efficiently and transparently signal which ideas deserve the attention of leaders/management and review ideas that still need some more work. Updates in the future will include are expansion to use a reputation system and additional gamification elements to keep users interested, involved, and increasingly committed.

Dashboards & Interfaces

Being a SaaS startup, we leverage good UX/UI and dashboards to share pertinent knowledge about user activity on the platform. Our dashboards help managers and leaders get real-time activity and trend information.

Community & Crowd

In the not-so-distant future, Swae will massively leverage the “Community & Crowd” aspect to invite those who are passionate about our MTP to be more directly involved in the main functions of Swae as an organization.

The bottom-line results and key metrics that Swae has achieved as a result of implementing ExO frameworks as a new company launching into the market, Swae was able to:

  1. Increase the Innovation Pipeline sourcing investable innovation ideas

  2. Create impactful Revenue Growth and Cost Reduction opportunities for Swae’s clients

  3. Correlate a direct causal link between positively increasing employees engagement, motivation, happiness, and retention as a consequence of having access to Swae

  4. Create many other intangible benefits

About Swae:

Swae is a SaaS platform that helps turn stakeholder voices into actionable proposals to fuel smarter decision-making and drive organizational innovation and improvement. Our tech helps organizations be radically inclusive while being selective about the ideas that they choose to invest in.

The AI integration that Swae uses helps users turn their suggestions and feedback into well-structured proposals. The combination of collective intelligence features, escalation metrics, and workflows help utilize the crowdsourcing aspect to both help improve ideas collaboratively while filtering the signal from the noise, making innovation discovery much more efficient, meritocratic, transparent, and inclusive.

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